Every leader can study this way of thinking to increase their ability to inspire, and through that improve their ideas and realize their visions. Sinek points out that The Golden Circle is a way of thinking, one that's capable of inspiring and motivating people and drawing on their inner passions. Part Three: Using The Golden Circle to win supportįirst, what is meant by The Golden Circle. Part One: Why The Golden Circle is so effective Now, let’s learn to understand this principle by looking at three separate areas: The book we'll unlock for you today, Start With Why, provides a deep analysis of the secret to Apple becoming a global success – The Golden Circle, or in other words, asking WHY before anything else. It's exactly because Apple insisted on asking WHY before anything else, that they were able to achieve non-stop innovation and push aside these traditional views, and it was this very concept that won Apple widespread long-term trust and support from consumers. While the majority of companies were still thinking that the biggest market for computers lay in business use, Apple envisioned that it would become a commodity for everyone and not simply a tool that sits on an office desk. However, the author of Start With Why, Simon Sinek, thinks that the reason Apple was able to succeed was in fact because its founder used a brand new perspective to look at personal computers, and dared to challenge traditional market views. Why was Apple able to achieve such enormous success? You could say it’s because Apple’s products are perfect, their advertisements are full of innovation, and consumers everywhere love them. In April 2012, Apple became the world’s biggest company, with a market value of over 520 billion. And by the sixth year, Apple had become a billion-dollar company with over 3000 employees.
By year two, their sales had soared to 10 million dollars.
In its first year of business, selling only one product, Apple made a million dollars in revenue. In 1976, Steve Jobs and Steve Wozniak founded Apple Computer in California. Today we will unlock the book Start With Why: The Golden Circle that Jobs followed to make Apple a global success.Įveryone knows Apple.
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